by Judy Jacobs para TravelMarket Report Although many of the agents who cater to the LGBT market are gays or lesbians themselves, more and more straight agents are paying attention to a demographic group that is increasingly mainstream. What does it take to be successful? Travel Market Report spoke to agents who have a history of selling travel to …
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by Judy Jacobs para TravelMarket Report The LGBT travel market is strong and growing stronger. Demographic changes, marriage equality and a wider acceptance of gays and lesbians all add up to increased opportunities for travel agents and suppliers. “When we looked at all the studies combined, 5% of the U.S. population self-identifies as being gay or lesbian – …
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Three Major Airlines Call for Veto of Arizona Antigay Bill Will the other airlines step up? While Arizona gov. Jan Brewer mulls over signing legislation known as the «refuse-service» bill which would allow businessowners to turn away LGBT customers if they offend their religious sensibilities, three major airlines have told Brewer to kill the highly-divisive bill. American, Southwest, and Delta all condemned …
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World Economic Forum puts LGBT rights on its radar by: Morgan Welch The World Economic Forum, also called the Davos Annual Meeting, is being held from January 22–25, 2014, in the municipality of Davos, Switzerland. The meeting of many business and world leaders is meant to promote positive change around the world; having added “inclusiveness” to its list of objectives, …
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When will it be normal to have gay couples in campaigns? by Simon White: chief strategy officer at Inferno+Draftfcb Brands are being pulled up on their attitude towards the LGBT community constantly, but recently it has come to a head. As a marketer, where do your responsibilities to society lie? As a marketer do you have any responsibility beyond the sales …
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